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消费者消费行为

今日,消费者正在通过比以往任何时候都更加复杂和投入的方式与媒体和品牌发生联系并互动。我们的职责就是帮助您深入到最细微的层次,了解谁是您最有价值的消费者,以及他们的行为方式。消费者似乎变化无常,但是当您掌握了正确的信息后,他们实际上很容易理解。我们致力于从各个角度监测和了解消费者,然后为您提供工具和洞察,以作出明智的决策。当您全面了解了我们围绕您的消费者所展开的工作之后,就可以采取行动来推动业务的增长。


Today, consumers are turning to the more complex than ever before and the way comes in contact with the media and brand and interaction. Our duty is to help you go deep into the most subtle level, to know who is your most valuable customers, and their behavior. Consumers seem to chop and change, but when you have the correct information, they are, in fact, it is easy to understand. We are committed to monitoring and understanding of consumers from different perspectives, and then provide you with tools and insights, in order to make informed decisions. When you get a comprehensive understanding of our surrounding your customers after work, you can take action to promote the growth of the business.

服务与产品定位

在广阔市场上探索消费者定义的产品类别界限,识别能最大化您的品牌效益的品类。 万知拥有最专业的研究团队,通过研究框架反应消费者接受新产品的流程路径,我们用它来帮助诊断您的新产品如何定位消费者的购买能力。我们的解决方案就推新准备阶段的动态,找到市场的精准定位,以确定服务与产品推广进展顺利。


In the broad market exploration of the definition of consumer product category boundaries, recognition can maximize your brand benefit category. All know with the most professional research team, by studying the frame response of consumers to accept the new product flow path, we use it to help in the diagnosis of your new products how to position the purchasing power of consumers. Our solution is pushing a new stage of dynamic, find accurate market positioning, to determine the service and product promotion goes well.



营销效果

今日的消费者每天都在面对铺天盖地的广告信息。这些海量信息通过各种不断更新演变的新方式途径传达给消费者,他们基于此做出购买决策。万知使用“传播效果”分析模型,衡量您传达信息给观众的效果、广告是否改变了他们的观念,是否得到了预期的销售反馈。利用这个模型,我们可以帮助全方位评估您的营销策略。


Today's consumers every day in the face of the omnipresent advertising information. These huge amounts of information through a variety of new approaches in the evolution of the update message to consumers, they make buying decisions based on this. Vanzbrand  using "communication effect analysis model, to measure the effect of conveying information to the audience, advertising you whether to change their ideas, whether to get the expected sales feedback. Using this model, we can help to comprehensive assessment of your marketing strategy.

市场需求分析

伟大的创新来源于尚未被满足的消费者需求,但它们并不容易被挖掘出来。市场需求分析能帮助您锁定机会所在、开拓商机,以及挖掘创新具备改变市场规则的潜力。挖掘消费者需求和品牌选择的驱动因素,评估竞争对手的优势和劣势,发现尚无人进入的领域,并为特定品类确定增长机会。 


Great innovation comes from unmet consumer demand, but they are not easy to be excavated. Market demand analysis can help you lock opportunities and expand business opportunities, innovation has the potential to change the rules of market and mining. Mining consumer demand and the driving factors of brand choice, assess the strengths and weaknesses of competitors, found that nobody has entered the field, and for a specific category identify growth opportunities.